Gual Barwell

Working with White Ribbon Australia to develop their brand strategy which made one critical shift: Violence against women is a Men’s Issue. To help support this, we ran a national study to see how men felt, their level of understanding, and whether they felt a sense of ownership over the issue.

We found that despite - 43 deaths to date, 48, 000 articles published, AND over 80% of men agreeing they played a critical role in overcoming Men’s violence against women… only 6% engaged in the cause.

With an ageing supporter base, it was imperative for The Australian Marine Conservation Society to engage a new generation of conservationists. Enter John Williamson and our campaign The Voice of the Sea, where we created a choir of activism at end-of-year school concerts across the country.

Convincing Hyundai to invest in brand advertising for the first time in 25 years, to drive the future of the business forward. Resulting in 600% increase in their brand health versus KPI.

Lego is famed as the brand that enables free and open play, the antithesis of curated experiences found on kids’ screens nowadays. We helped them innovate, without losing that essence.

Milo has long been associated with Kids and Sport. But for Milo to remain relevant, it wasn’t enough for Aussie kids to love it, mums have gotta love it too.

Anyone that has worked with CPG brands like J&J, know they love their research. So how do you create new news for a product that hasn’t changed for 130 years and encourage risk; more research.

To protect it’s funding base the most prolific scientific body in Australia needed to start to get credit for the immense amount value it brings to the country.

Campari has a business strategy of identifying undervalued assets and reinvigorating them. In what would be one of their biggest challenges yet, they needed to reignite relevance in a 150 year old Brand that was more associated with food and dusty drinks cabinets, than bars.

Stouffer’s is a brand that’s famed across the US for revolutionizing the way regular families eat. But a shrinking middle class, in a changing nutritional world and increasingly diverse culinary behaviors, it was losing relevance and its place at America’s dinner table.