I Believe
The perceivably safe option for brands, in an increasingly homogenous world, is often anything but.
“The opposite of love is not hate, it’s indifference.”
MY Mission
To lead teams full of passionate people to provide provocative, thoughtful, and focussed strategic foundations for brands. To create environments where the best possible creative work can thrive.
I truly feel that creativity is the fuel of modern business growth. Lateral thinking is a process to be applied across all aspects of a business, helping brands to create an unfair advantage.
ROLE OF STRATEGY
To apply intelligence, discipline, and creativity to the marketing and communications processes in order to generate the most beneficial result, using the limited resources at your disposal.
“Gual has a unique ability to fuse data and people-centric thinking into comprehensive blueprints for brands.”
LATEST ROLES
Chief Strategy Officer // Innocean Australia
Executive Planning Director // Akcelo Sydney (Freelance)
SVP - Global Planning Director // DDB Chicago
Global Planning Director // JWT New York
Head of Strategy // Reborn Australia
Senior Creative Strategist // Holler Sydney